FOX NEWS: Millennials, Gen Zers opt out of deodorant use, one company calls on Justin Bieber for help

Millennials, Gen Zers opt out of deodorant use, one company calls on Justin Bieber for help



A new study is causing quite the stink after finding that a good portion of Millennials and Generation Zers are turning away from deodorant use, prompting one company to rely on celebrity stardom to change that.